Non-illuminated boards on platforms represent large-scale advertising media with the size of a field of 4 × 2 m. The advertising posters are printed with 3M technology (Scotchprint) and pasted on the traveling walls of open type metro stations directly in front of the eyes level of passengers waiting for the train.
Advertising on the billboards in the Moscow metro is one of the most operative ways of communication. It provides a high frequency of repetition of contact and a huge coverage of audience. In addition, the road shields are the largest advertising format of the subway, so it allows you to place a maximum of graphic and text information on it.
|Board size (m)||1st group stations||2nd group stations|
|4×2 (traveling wall)||150 000||130 000|
|Groups of stations where places for not light boards are provided (4×2m)|
|1st group stations||Aviamotornaya, Alekseevskaya, Babushkinskaya, Bratislavskaya, Begovaya, Vojkovskaya, VDNH, Domodedovskaya, Kitaj-gorod – KRL, Leninskij prospekt, Novogireevo, Oktyabr'skaya – KRL, Prospekt Mira – KRL, Rechnoj vokzal, Taganskaya – TKL, Frunzenskaya|
|2nd group stations||Annino, Belyaevo, Bibirevo, Bul'var Dmitriya Donskogo, Vodnyj stadion, Volgogradskij prospekt, Kolomenskaya, Kashirskaya – ZL, Kashirskaya – Kah.L., Kahovskaya, Kaluzhskaya, Molodezhnaya, Novye CHeremushki, Polezhaevskaya, Prospekt Vernadskogo, Pervomajskaya, Profsoyuznaya, Ryazanskij prospekt, Sportivnaya, CHertanovskaya|