Advertising in free network WI-FI, provided to passengers in Moscow subway trains on all 12 lines is a unique way of supplying advertising content which allow to be sure, that will see your advertising.
9 out of 10 subway passengers has mobile device with access to internet. This is an active adult solvent audience, which is staying in subway more than 1 hour and has no opportunity to distract by anything else.
Advertising in WI-FI network is impossible to disable, scroll or block. It is showed to all the passengers who have decided to use free internet.
Besides, advertising in WI-FI network, unlike other types of advertising in subway, is easily targeting (it is possible targeting of the station, branch, mobile devices, mobile operators, time, age and sex, and even the weather conditions).
And one more advantage is advertising “without waste” since its location does not require paper, glue and other consumables.
Attention! Prices were introduced from 01.01.2020
|Banner format||The cost is over 1000 displays (in rub)|
|Banners (can be placed in an interactive format)|
Full-screen video banner 2
Full-screen horizontal video banner: 1136х640
Full-screen graphic banner
Smartphones and tablets, portrait orientation: 640×960
The top graphic banner
Smartphones: 640×200, 640×500, 600×500
|Geotargeting - lines Control of geography of displays on lines of Moscow Metro||30%|
|Geotargeting - stations Setting geography at Moscow metro stations (at least 3 nearby stations)||50%|
|Restriction of frequency of displays Setup of frequency of shows of the advertizing message to one unique user <= 4 in a week||30%|
|Demographic targeting - a gender or age Setup of displays of the advertizing message for users for whom demographic characteristics are defined: gender or age||30%|
|Demographic targeting - a gender and age Setup of displays of the advertizing message for users for whom demographic characteristics are defined: gender and age||50%|
|Interactive format Placement of the advertising message in an interactive format||30%|
|Targeting by operating systems Setup of shows of the advertising message to users of the iOS or Android operating systems||30%|
|Targeting by mobile operators Setup of shows of the advertising message to users, being subscribers of specific mobile network operator||30%|
|Targeting by laptops Setup of shows of the advertising message for users of tablet computers||30%|
|Targeting by time of day Setup of shows of the advertising message depending on time of day||40%|
|Targeting by weather conditions Setup of shows of the advertising message depending on weather conditions||50%|
If you want to get information about the placement of advertising in the Wi-fi network in subway cars, please fill out the request form